There is a common belief that a new car loses much of its value as soon as it drives off the dealership lot. This can make potential car shoppers very wary of purchasing a new vehicle. People justifiably want to get the most of their money, and Toyota understands this. Toyota is still one of the best value automakers and has managed to make vehicles that retain value long after their alleged due date.
Always in Demand
Demand is one of the main factors that allows Toyota to retain value in its cars. Toyota has been named the most valuable automaker eleven times out of a possible thirteen. This statement means that Toyota is the most highly sought after brand, and therefore, any Toyota made vehicle will remain high in demand. Consumers have particularly targeted the SUVs of Toyota. The expert craftsmanship of each Toyota makes it a hot ticket item no matter what make, model, or year.
High Resale Value
In the same way that the high demand for Toyotas works, the resale value of Toyota vehicles never really decreases. Honestly, the high demand for Toyota vehicles helps spike their overall resale value. If you drive a Toyota for a couple of years and then decide you’re ready for a new one, you can make a good deal of your money back either by trading it in or selling it. Toyota is different than most of its competitors in the fact that the well-made, reliable cars they offer, have a slower depreciation. The resale market never loses interest in Toyota, and that is a safety net most car shoppers like to have when making a big purchase.
Reliability
When customers decide that they need to buy a new vehicle, they want to make sure that the car lasts. Toyota has received an excellent reputation because it consistently makes reliable vehicles. Toyota vehicles are well known for not breaking down easily, surviving ridiculously high totals in mileage, and being a car you can count on every single day. Toyota doesn’t make sweeping changes to their models. Instead, they fix only what needs to be fixed, retaining the familiarity, and focusing on improving the life of each of their vehicles.
Model Popularity
Toyota understands how to make cars that everyone enjoys driving, and therefore, everyone wants to own one. This broadening of their vision has allowed Toyota to establish a healthy fan base, which is comprised of a wide variety of people. This helps push model popularity and, in turn, retention of value. Whenever a Toyota gets put up for sale, there will always be several people that are interested in it and will ultimately want to purchase it. This helps potential buyers feel more comfortable with purchasing because they know the popularity will be maintained.
Rick McGill’s Airport Toyota has a large inventory of new and used Toyotas for you to explore. Our knowledgeable sales team is always happy to talk with you answering any questions you may have and helping you schedule a test drive today.
Image via Flickr by danielctw. Used with permission via CC by 2.0 / cropped from original
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